Rovinjska Rozica, the Flower of Rovinj, bloomed for the eighth time from March 31 to April 3, 2026. This beloved spring fair transformed the town's public spaces into a fragrant showcase of flowers, ornamental plants, and locally crafted products, marking the official arrival of the warmer season.

Local nurseries and gardeners displayed a stunning variety of Mediterranean flowers and plants, while artisan vendors offered handmade soaps, essential oils, honey, and other products inspired by Istria's natural bounty. Workshops on gardening, floral arrangement, and sustainable living drew enthusiastic participants of all ages.

Beyond the market stalls, the festival featured live music, outdoor dining with seasonal menus at local restaurants, and guided walks through Rovinj's green spaces. Rovinjska Rozica has grown into one of the town's most anticipated spring events, celebrating the deep connection between Rovinj's people and the Mediterranean landscape that surrounds them.